Why High Quality Images Are Important For Web Design
High-quality images are something that you need on your website for a number of reasons. There are many benefits that they provide to web design and you need to understand how this can benefit your website. When you understand the benefits, you will be able to make informed decisions regarding your graphic choices and overall web design.
High-Quality Images Enhance Your SEO
There are many people who do not realise that high-quality images will impact your SEO strategy. While it is important to note that the search engine bots cannot actually see the images, there are other ways that they help. The primary benefit is the additional placement in image searches which will get more traffic to your website.
When you have a high-quality image which has been tagged correctly on your website, it will start to rank in image searches. The better the image and the more relevant to your content, the better the chances of getting traffic from it. Additionally, these images are more likely to be shared on social media which will further enhance your traffic strategies and SEO.
To ensure that you are getting the most from your images for SEO purposes, you need to use smart file names. You also need to include alt text descriptions which help the search bots understand the image. Higher quality images are recommended for this because they look more professional to the visitor, but any image will generally be better than no image.
Helping You Convert Leads Into Paying Customers
The use of images has been proven to help you convert leads into customers. If you have high-quality images with calls to action, they can easily improve your conversion rates. This is due to the fact that people are visual and clicking on an image has become more common than not.
When looking at the conversion of leads, it is important to note that high-quality images will also help to increase user engagement on your website. This will be through the engagement with the images as well as the text which is related to the image. Bounce rates have also been found to decrease when you have high-quality images on your website.
This is all important because it will have a major impact on the bottom line of your business. When you have a lower bounce rate, you are going to rank better in the search engines because they view this low rate as you giving quality information to visitors. The increase in engagement will also improve the bounce rate while getting more of your visitors to convert and enter your sales funnel.
Helping You Sell Your Product
If your business sells products or services, high-quality images can help with this. The images that you use will help you tell a story and create a sense of trust between you and your visitor. Of course, you will need to ensure that you are using the right images for this purpose.
If you have a product-based business, you need to look at high-quality images of the products that you provide. Having images of the product in use is also recommended as well as the manufacturing process. These images will give your potential customers a better idea of what they are getting.
If you have a service-based business, you can also use high-quality images to convey what you do. Images of your office and some of your staff is a good idea as this makes the website more personal and will foster trust with potential customers. High-quality images can also help to promote your brand which is very important for a service-based business.